A thorough awareness of the distinctions between quality and quantity is necessary for establishing and analyzing KPIs for your business efforts. It is an old argument. Is having a lot of website visitors and eyeballs preferable to having fewer visitors and eyes but more sales and conversions? While some groups may tell you that number is always better, others would argue that quality is more important. The sale is ultimately the goal, right? Okay, both yes and no. Use a digital marketing agency to help your business, check out the review at https://kingkong.co/reviews/.
1. Metrics are Object-Oriented
The truth is, depending on the precise objectives of your campaign, both number and quality are crucial indicators. While sales are always the primary factor in a campaign’s success, there are numerous ways to close the deal.
You can pursue sales without actually “selling” anything by launching a branding campaign to increase public awareness of your company. In the end, increasing brand awareness aids in building brand loyalty, which boosts sales and customer retention rates. Getting your message in front of as many people as you can is how you raise awareness.
Therefore, while trying to increase brand awareness, using quality as your only criterion isn’t nearly as beneficial as measuring quantity. It’s also noteworthy because gauging quality isn’t a performance metric. Quality is arbitrary and depends on personal judgment. A lead that is beneficial to your company might not be beneficial to another company. It functions more as a signal when combined with other metrics.
Therefore, even while having a lot of website traffic seems wonderful in principle, it’s only fantastic when visitors stay for more than a few seconds and take meaningful action.
2. The aim is expansion.
The goal is the same for both brand marketers and digital performance marketers in the end. They want the company to expand. A branding effort may take longer to produce results than a seasonal sales drive, but this does not necessarily imply that one is superior to the other.
Branding campaigns that are done right can pave the way for long-term success. As a result, your company will start to get direct traffic and branded search traffic, the most desirable kind of traffic.