In today’s digital era, promotional strategies are increasingly diverse and interesting, so competition to attract customers must inevitably also go through digital channels. One thing you can do is to use digital coupons. In recent years, the trend of using digital coupons has really increased. An eMarketer study conducted several years ago found that as many as 52% of internet users in America, or about 102.5 million people exchanged their digital coupons in 2013. That number then increased in 2014 to reach almost 111 million, or about 55 % of the population. Visit https://retailescaper.com/muscle-food and get your coupons.

Digital coupons are one of the marketing strategies that offer discounts, promotions or other offers to customers or potential customers through online channels in the form of vouchers or coupons. The emergence of this digital coupon trend can help increase your business revenue, especially those engaged in online business, because the process is very easy, both from the business side and end-user. In general, giving digital coupons to customers aims to encourage them to make transactions because of the variety of offers provided through these digital coupons.

Types of Digital Coupons That Can Be Offered
1. Downloadable Coupons
This type of coupon can be accessed by customers wherever they are. They just download it from your company website, or they can get it via email or social media. Most of these coupons can also be accessed via the customer’s mobile phone.

2. Mobile Coupon
Typically these coupons are used by e-commerce that has integrated a mobile app into its operations by offering mobile-only coupons to drive further sales.

3. Coupon Code
The increasing popularity of e-commerce in recent years has triggered the emergence of digital coupons in the form of coupon codes. This form of coupons is faster than downloading coupons and easier for customers to complete at the point of sale. Typically, these coupon codes consist of a unique combination of numbers and letters of the brand.

4. Automatic Discount
Discounts applied automatically at checkout are gaining popularity as consumers don’t have to do anything to receive the discount. This works well for e-commerce companies because online retailers attract customers with discount offers.